Trademarks and service marks are important aspects of intellectual property that protect commercial reputation by preventing others from using your product names, company names, logos, and the like. Trademarks and service marks establish a commercial identity for the owner, and promote consumer recognition and enhanced value for products sold under such trademarks and service marks.

​

Trademarks and service marks may be registered at the state and federal level, and may also be registered in many foreign countries. The formal registration process involves the preparation of a trademark or service mark application, which describes the mark and the goods or services associated with the mark. The application is then filed in one or more registration offices (such as the United States Patent and Trademark Office), and reviewers at the registration offices insure that the mark being applied for is not being used by others in a similar fashion.

​

The attorneys at Haugen Law Firm PLLP have significant experience in obtaining trademark and service mark protection for their clients, both in the United States and abroad. Haugen Law Firm attorneys also assist clients in clearing marks for use, in policing existing marks, and in challenging similar third party marks before the Trademark Trial and Appeal Board, and in Federal Court.